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- Fast sign-up: what you’ll do in the first minute
- Build a profile in three photos and one short ad
- Anonymous by design: how Pure protects your identity
- Safety tools: verification and content controls
- How matching and messaging run on a 24-hour clock
- Money matters: subscriptions, a la carte purchases, and who pays
- Real-world test: four weeks on the app
- Who benefits most from Pure’s design
The Pure dating app flips the typical swipe formula by keeping identities hidden and chats fleeting. If you value privacy, quick connections, and a platform built around consent, Pure offers a very different dating experience.
Fast sign-up: what you’ll do in the first minute
Signing up is quick and guided. You can use Apple or Google to create an account. Facebook is an option but less prominent.
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- Choose your gender from simple options, including non-binary.
- Pick a sexual orientation from a short list.
- Enter your birthdate to trigger age confirmation.
In the UK, Pure may require a face scan to estimate age. If that scan is inconclusive, users must submit a government ID. This complies with local rules and aims to keep underage users off the app.
Build a profile in three photos and one short ad
Pure limits profile real estate to keep things direct. You must upload three photos to proceed and write a brief ad limited to 350 characters.
- Three photos: Required to activate your ad.
- 350-character personal ad: Called a “personal ad,” this replaces a long bio.
- Optional fields include height, spoken languages, and whether you’re part of a couple.
Rather than asking who you want to meet, Pure asks what you want: casual, long-term, virtual, non-monogamy, or “anything but boring.” You can hide age and height if you prefer more privacy.
Anonymous by design: how Pure protects your identity
Pure intentionally avoids names. Profiles operate without real names to encourage candid interactions.
The app includes features that preserve anonymity while letting users control what they share:
- Hidden albums: Create photo albums and decide when to reveal them.
- Devil’s Bones: Join random voice or text chats with strangers while remaining anonymous.
- Optional timers: Chats expire by default in 24 hours unless both agree to remove the timer.
Safety tools: verification and content controls
Pure balances anonymity with tools to reduce scams and misrepresentation.
- Photo verification badge: Users can verify themselves with a short face pose scan.
- True Photo request: Ask a match for a live photo directly inside chat.
- Blur explicit images: Toggle to hide sensitive content until you choose to view it.
- Screenshot protections: The app blocks screenshots and alerts you to capture attempts.
- Clear History: Delete a chat from both devices with one action.
These features let users remain anonymous while confirming authenticity when needed.
How matching and messaging run on a 24-hour clock
Pure centers connections around time-limited ads. You must post an ad to access the feed of others.
- Post an ad: Your personal ad appears in a location-based feed.
- Filter options: Sort by age and shared “Turn-Ons.”
- Perfect Match: Pick up to five required Turn-Ons to only see exact matches.
Likes and chats expire after 24 hours. If both people agree, the timer can be turned off. When a chat goes beyond the timer, Pure assigns random pop-culture or mythological nicknames so you stay anonymous.
The app also supports paid features like Instant Chats and Gifts that may remain in your inbox until you act. If you leave a conversation, Pure prompts you to select a reason to send to the other user, such as “Not my type.”
Money matters: subscriptions, a la carte purchases, and who pays
Pure is free for women at basic level, while men and non-binary users must pay for premium access to unlock more features.
Subscription tiers and common prices
- Weekly: About $13.49
- Monthly: About $29.99
- Yearly: About $99.99
Some basic yearly subscriptions advertise rates near $6.67 per month when billed annually. Prices vary by region and promotion.
Features included with premium
- Unlimited Likes: No limit on who you can like.
- Change location: Browse users in other cities.
- Smart Likes: Control who can send likes to you.
- Advanced filters: Prioritize compatible likes.
- Blocklist management: Unblock users when you choose.
Options for women: Pure Queen
Although women can use the app for free, the Pure Queen subscription adds perks:
- Incognito Mode: Browse privately with limited daily activations.
- Queen Style: A distinct avatar and ad design to signal paid status.
Pure Queen pricing examples include $12.99 per month or $19.99 per year. Subscriptions auto-renew unless canceled.
Buy-as-you-go extras
- Virtual Gifts: Hearts, stars, and cocktails you can send to attract attention.
- Instant Chat packs: Start a conversation with any user, even without a mutual like.
- Chips: In-app currency for actions like saving chats from randomized features.
Real-world test: four weeks on the app
I ran a short experiment with a simple ad, three photos, and a list of Turn-Ons. The results revealed how Pure works in practice.
- I received frequent likes daily, including Instant Chats and virtual gifts.
- Voice and photo messages arrived often and were candid.
- Location mattered: engagement spiked while I spent a week in New York City.
- Even back home, likes continued at a high rate, and messages were more inventive than on mainstream apps.
One notable imbalance: Choosing a bisexual preference produced more messages from men than women, despite a mixed feed. Overall, the interactions leaned toward directness and erotic creativity rather than small talk.
Who benefits most from Pure’s design
Pure suits users who prioritize privacy, want fast connections, and enjoy ephemeral chats. It can work well for casual encounters, virtual play, and flirting with anonymity intact.
Key audiences:
- People seeking casual or anonymous encounters.
- Users who want to control what they reveal and when.
- Those who value consent and safety tools alongside privacy.
